“As a family-owned business, it’s important to us to provide a great customer experience with fine attention to detail.”

At TruCarve we want you to feel excited about your project, and we hope it shows that we are thrilled to work with you.

TruCarve uses the latest technology and commercial lasers, allowing us the flexibility to engrave on any material.  We have advanced ability to cut on most materials from plastic, wood, leather, cloth, acrylic, and some metals.   We have over 20 years of design and marketing experience to help you bring your ideas to life whether it be signs for your company or event, drinkware and accessories for your team or promotion, pens and keychains, business personal and sports awards, unique custom designed bourbon barrel lids, personalized exotic and north American wood cutting boards,  personalized journals and leather goods, customer acrylic designs, advanced metal engraving, glass etching, and so much more. Our fiber lasers offer full metal engraving, jewelry and award engraving, and full color metal engraving options including 3 Dimensional offset engraving.   Our sublimation equipment adds full color options for drinkware, slate and stone promotional items, high resolution photographs, full color wood items and cutting boards and much more.  We offer custom gift baskets, personalized gifts, and everything in between.  Our delivery/shipping options make us a convenient one stop shop for all of your business and gift needs.


For the past 25 years, Don has helped launch & lead telecom marketing and operation teams across the US.  His spare time was spent riding his Harley, remodeling homes, building scaled models, or tinkering with powder coating and etching.

Michelle brings her juggling experience to the table to make sure the projects all stay on time.  She’s been a RealtorÒ in the DFW area since 2013 and when not selling houses, managing their twins & 2 big dogs, or working out, spends her “free” time helping Don with designs and projects.  Her knowledge of the real estate and food industries provide a unique perspective when creating house-warming gift baskets, business signs, and home décor. Her background has also allowed us to stay organized by managing the back office and inventory management system.

The quality of the graphic being engraved or sublimated makes all the difference in the final result.  The old phrase “Garbage in, Garbage out” is totally true in the laser engraving world.  We have 3 very talented designers on contract who provide us with design flexibility in numerous areas of our business.  We have a designer specifically for sign design and layout and 2 designers that specialize in vector artwork conversion and AutoCad design.  We have one designer on staff that is Adobe Design Certified in both Illustrator and Photoshop.

We maintain numerous agreements with the industry’s largest  suppliers, giving our customers better availability of products.  We are fortunate that 4 of our distributers have warehouses in Dallas and 2 additional in Texas, allowing us to reduce shipping times for material.

How to Choose the Right Engraving Company

Deep Engraved Coin Grundy County Speedway

Why choose us

There are several factors to consider in choosing the right laser company, and cost is just one of them. Consider the following before choosing your laser engraving company. What are the machines’ cutting area size, cutting power, and redundancy (backup machines)? How is the air filtration (environmental consideration), cleanliness and organization of their shop? Also, what software do they use and is it proprietary to the machine (a big red flag and limits the engraver)? Lastly, are they willing to show you their process, provide examples of completed jobs, offer references and provide guarantees of timely completion and accuracy?

So often we get calls from customers telling us they have had a problem with their project from another engraving company. Often, this is because the customer went with a “laser engraver” that is actually a hobbyist. These companies operate a known manufacturer laser that is specifically marketed to hobbyist at an introductory price point and mass manufactured overseas. These machines are exactly what they say they are (hobby lasers). These machines are smaller, slower, with lower power, and limited in scale and quality. These lasers also focus on ONE laser technology which limits them to a limited amount of materials that can be engraved.

Our Machines vs Hobby Lasers

Currently we operate two different laser engraving platforms to provide us the flexibility needed to service our customers – commercial CO2 and fiber lasers. All of the platforms are redundant, allowing for continued production, even during maintenance or breakdown.


We have invested in a robust range of lasers incorporating multiple technologies, giving us the flexibility to engrave items as small as 1/32th inch diameter to materials as large as 12 feet long

Size:  We can engrave products ranging from 1mm in diameter to 5’2 wide and 12’ in length.  We can cut thicknesses on most materials (other than metal) up to 1.5” thick.  This includes hardwood and acrylic.

Redundancy:  All of the services we offer to our customers are managed on lasers with redundant backup machines and up to date software schedules.

Maintenance and Storage of machines and laser data:

Our laser machines are maintained to manufacturers’ specifications. They are cleaned on a daily routine and go through a detailed service check every 2 weeks or 200 hours of run time (whichever comes first). All of our maintenance and repairs are logged for tracking purposes and we maintain in service warrantees with our manufacturers.  All of the machines’ configurations are backed up to the cloud in real time and a historical record of the backup is kept for two years.  This minimizes down time if a machine has to be replaced.